Search engine optimization (SEO) services help improve a website's visibility and ranking on search engine results pages (SERPs). SEO services can be provided by agencies, freelancers, or in-house marketing teams. 

What do SEO services do?

Improve content

Create relevant content that uses keywords in titles, descriptions, and headlines 

Improve technical configuration

Optimize the website's technical configuration, such as using descriptive URLs and schema markup 

Improve link popularity

Build links to the website, such as local backlinks 

Improve user experience

Optimize the website to improve user experience, such as by adding videos, images, and expert quotes 

Improve website speed

Use a Content Delivery Network (CDN) to improve website speed and performance